Are you looking for ways to stay fit and healthy without leaving your home? You’re not alone. More and more people are turning to home fitness as a convenient and effective way to achieve their wellness goals. But to get the most out of your home workouts, you need the right gym equipment.

Finding high-quality, cost-effective gym equipment online can be challenging, especially with so many options available. How do you know which online retailer offers the best selection, quality, price, customer service, and ease of online shopping experience?

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That’s where we come in. In this article, we’ll guide you through the top ten online retailers for gym equipment in 2024, comparing them on various criteria and highlighting their strengths and weaknesses.

Whether you’re looking for a treadmill, an elliptical, a rower, a bike, or any other gym equipment, we’ll help you find the best place to buy it online. Let’s get started!

Meet the Contenders: Top Online Retailers for Gym Equipment

To help you narrow down your choices, we’ve selected ten major online retailers that sell gym equipment in 2024. These are:

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We’ve evaluated each of these retailers based on five criteria: selection, quality, price, customer service, and ease of online shopping experience.

Here are our detailed reviews and rankings of each of the top ten online retailers for gym equipment in 2024.

Best Overall: NordicTrack

NordicTrack Visit site

NordicTrack takes the top spot as the Best Overall online retailer for gym equipment in 2024. Renowned for their exceptional quality and innovative features, NordicTrack offers a wide range of gym equipment, including treadmills, ellipticals, bikes, rowers, strength machines, and accessories. Their commitment to delivering a smooth and comfortable workout experience is evident in their use of premium materials and advanced technology. Notably, NordicTrack stands out with their iFit interactive training, incline and decline capabilities, interactive touchscreens, and live classes.

While NordicTrack's prices may be higher compared to some other retailers, the value and features they offer make it well worth the investment. Additionally, NordicTrack provides generous warranties and often includes free shipping on most orders. Customers appreciate the responsive and helpful customer service, available through various channels such as phone, email, and live chat. The user-friendly website ensures a convenient online shopping experience, with intuitive navigation, detailed product information, and secure checkout. With NordicTrack, you can create your ideal home gym and achieve your fitness goals with confidence.

Best Budget: Amazon

Amazon Visit site

When it comes to finding affordable gym equipment without compromising on selection, Amazon is the go-to online retailer. As the Best Budget option for 2024, Amazon's vast marketplace offers an extensive range of gym equipment from different brands and sellers. Whether you're in search of treadmills, dumbbells, or yoga mats, you'll find plenty of options to suit your needs and budget. While product quality can vary, Amazon provides a valuable platform for customers to assess items through ratings and reviews from other buyers.

What sets Amazon apart is its competitive pricing and frequent deals and discounts. Customers can often find great bargains, especially for Prime members who enjoy free shipping on most orders over $25. They also have a price match guarantee that lets you request a refund if you find a lower price elsewhere.

Amazon's customer service is decent, offering assistance through phone, email, and live chat, as well as a comprehensive help center and return policy. With its user-friendly website and a seamless shopping experience, Amazon proves to be a budget-friendly destination for those looking to set up their home gym affordably.

Amazon’s gym equipment quality varies depending on the brand and seller. Some products are high-quality and reliable while others are low-quality and faulty. You should always check the ratings and reviews from other customers before buying anything on Amazon.

JTX Fitness
JTX Fitness Visit site

JTX Fitness is our choice for the Featured Retailer for gym equipment in 2024. They are a UK-based brand that offers high-quality and reliable gym equipment for home use at reasonable prices. They offer a range of products, including treadmills, ellipticals, bikes, rowers, cross trainers, vibration plates, weights, and accessories. They also sell commercial-grade fitness equipment.

JTX Fitness’s gym equipment is not cheap, but it’s not expensive either. You can expect to pay more for their gym equipment than some other retailers, but you’ll also get more value and features. They also offer financing options and occasional discounts and promotions.

The company's customer service is excellent and outstanding. They are committed to helping their customers achieve their fitness goals. They offer bespoke advice before and after purchase, a free personal training plan, care and repair guides, expert exercise tips, and free workouts to accelerate training.

One of the key features of JTX Fitness is their industry-leading warranties. In the rare event that a machine develops a fault, an engineer will come to the customer's home to fix it for free.


ProForm Visit site

ProForm is another fitness brand that offers a variety of gym equipment, including treadmills, bikes, ellipticals, rowers, and strength training accessories. Like NordicTrack, they also provide access to the iFIT app, which offers a variety of workouts led by professional trainers. This app also allows users to experience workouts in different parts of the world, adding a unique element to their fitness routine.

One interesting offer from ProForm is their 3-year training subscription. With this subscription, customers receive free equipment and access to thousands of studio and destination workouts. After 3 years, the equipment is theirs to keep. This could be an attractive option for those looking for a comprehensive fitness solution.

ProForm also offers interactive training, with trainers able to control the machine's speed, incline, and resistance. This can provide a more immersive and challenging workout experience.


Bowflex Visit site

Bowflex is a premium fitness brand known for its innovative home exercise equipment. They offer a variety of products, including bikes, ellipticals, home gyms, weights & benches, and treadmills. One of their most popular products is the SelectTech Dumbbells, which offer multiple sets of weights in one compact design.

Bowflex also offers the JRNY Digital Fitness platform, which enhances the workout experience by tracking your reps and form in real-time and suggesting future workouts. This platform is compatible with SelectTech Dumbbells, adding a digital element to your strength training.


Echelon Visit site

Echelon is a relatively new brand that focuses on connected fitness equipment. They offer a variety of products, including bikes, rowers, treadmills, reflect mirrors, smart mats, and accessories. They also have features like Echelon Fit interactive training, heart rate monitoring, Bluetooth connectivity, and live classes.

Echelon’s gym equipment is high-quality and stylish. They use sleek materials and modern technology to ensure a smooth and immersive workout experience. They also offer generous warranties and free shipping on most orders.

Their prices are competitive but not cheap. You can expect to pay more for their gym equipment than some other retailers, but you’ll also get more value and features. They also offer financing options and occasional discounts and promotions.

One of Echelon's unique offerings is their membership, which provides access to a global community of fitness instructors and Echelon members. The membership includes 40+ daily live classes, 15,000+ on-demand workouts, and a music library with 23M+ song and artist options.

Echelon's products are highly rated by their users, with many praising the easy setup, user-friendly interface, and the interactive fitness experience.


Xterra Visit site

Xterra is a brand that specializes in fitness equipment for outdoor enthusiasts. They offer a range of products, including treadmills, ellipticals, bikes, rowers, and strength training accessories. They are currently running a summer sale, offering up to 50% off on select products.

One of their top-rated products is the TRX3500 Treadmill, which features a smooth and powerful high-torque motor, built-in Bluetooth FTMS, handlebar-mounted speed and incline controls, and motivating preset programs. They also offer the Adjustable Dumbbell Series, which allows for quick and easy weight changes and saves space.

TRX3500 Treadmill
TRX3500 Treadmill Check price

TRX3500 Treadmill
Start On The Road To Fitness Today
Maximize your home workouts with the XTERRA Fitness TRX3500 folding treadmill. It combines quality, performance, and great looks with the premiu...

Xterra Fitness also provides financing options, making their products more accessible. They offer 0% APR financing for up to 12 months, affordable monthly plans, and no prepayment penalties.

Sole Fitness

Sole Fitness
Sole Fitness Visit site

Sole Fitness is a brand that offers high-end fitness equipment for home and commercial use. They offer a variety of products, including treadmills, ellipticals, bikes, rowers, climbers, and accessories. They also have features like Bluetooth connectivity, heart rate monitoring, and interactive programs.

One of their featured products is the F85, which is highly rated by independent reviewers. They also offer financing for their products, allowing customers to reach their fitness goals for as low as $129.00 a month.

SOLE F85 Check price

F85 - Highest Rated By Independent Reviewers
Also rated as a “best buy,” the F85 treadmill is seen by many in the treadmill industry as “the best folding treadmill.”
The top model in the folding se...

Sole Fitness originally engineered their products for hotel use, emphasizing durability and quality. They offer a 30-day trial period on all of their equipment, and if customers are not completely satisfied, they will refund the purchase.

Bluefin Fitness

Bluefin Fitness
Bluefin Fitness Visit site

Bluefin Fitness is a UK-based fitness equipment supplier that specializes in a variety of innovative products. Their offerings include vibration plates, rowing machines, treadmills, exercise bikes, and elliptical trainers. Each of these products is designed with the user's fitness journey in mind, providing a range of options to suit different workout preferences and goals.

One of their standout products is the Blade Aqua M1 water resistance rowing machine. This machine uses advanced hydro-power technology to simulate a natural rowing motion, providing a high-intensity, low-impact, full-body workout. This rowing machine is designed to engage all muscles and increase the water resistance level to help burn calories, strengthen muscles, and improve endurance and cardiovascular health.

In addition to their high-quality equipment, Bluefin Fitness also offers products that are compatible with the Kinomap app. This feature provides users with access to thousands of training videos, live coaching sessions, and tailored workouts, creating a truly immersive fitness experience at home. This commitment to providing a comprehensive fitness solution sets Bluefin Fitness apart as a leading provider of home fitness equipment.

Sports and Fitness Exchange

Sports and Fitness Exchange

Sports & Fitness Exchange is a fitness equipment retailer based in Arizona. They are the state's largest liquidator of top brand equipment, including NordicTrack and ProForm, offering products at up to 70% off retail. Their product range includes cardio and strength training equipment, as well as fitness accessories.

One of their unique selling points is their extensive collection of both new and used sporting goods and fitness equipment, providing options for customers with different budget constraints. They also offer free shipping specials, making their products more accessible to customers regardless of location.

Sports & Fitness Exchange is not just a retailer but also a resource for fitness enthusiasts. They maintain a blog that provides resources and inspiration for fitness journeys, covering topics like cardiovascular health, the benefits of using free weights, and how to maintain a treadmill.

Customer testimonials highlight the company's commitment to customer satisfaction, with praise for their great prices, quality equipment, and excellent customer service.

The Benefits of Buying Gym Equipment Online

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Buying gym equipment online has many benefits over buying it in-store or from other sources. Here are some of the advantages of shopping online for gym equipment in 2024:

Convenience: Shopping for gym equipment online allows you to make purchases anytime and anywhere, eliminating the need to deal with traffic, parking, crowds, or pushy salespeople. It saves you time and energy, avoiding long lines and waiting times.

  • Choice: Online retailers offer a wider selection of gym equipment compared to physical stores or other sources. You can explore products from various brands, models, features, and price ranges. Additionally, you can easily compare different options side by side to find the best fit for your needs and preferences.
  • Price: Online shopping often provides access to lower prices compared to traditional retail. You can take advantage of deals, discounts, promotions, coupons, and free shipping offers. Furthermore, online platforms allow you to compare prices from multiple retailers, ensuring you get the best value for your money.
  • Reviews: One of the significant advantages of buying gym equipment online is the ability to read customer reviews. By learning from the experiences, opinions, and ratings of other buyers, you can make more informed decisions. Additionally, you can contribute by writing your own reviews and sharing your thoughts with potential buyers.
  • Returns: Most online retailers have return policies that allow you to return or exchange gym equipment if you're not satisfied. You should review the return policy before making a purchase. With the ability to send back products within a specified period, you can obtain a refund or replacement, offering peace of mind.

Buying gym equipment online is a smart choice that offers convenience, choice, price benefits, access to reviews, and flexible return options. By considering these advantages, you can make informed decisions and embark on your fitness journey with confidence.

Key Considerations When Buying Gym Equipment Online

interior design with yoga mat and dumbbells

While buying gym equipment online has many benefits, it also has some challenges and risks. You should always be careful and informed when shopping online for gym equipment in 2024. Here are some key considerations to keep in mind when buying gym equipment online:

  • Fitness Needs: Before buying any gym equipment online, identify your fitness needs and goals. Consider your current fitness level, desired fitness level, available space, budget, and personal preferences. If you have any health concerns, consult your doctor or a fitness expert for guidance.
  • Research: Thoroughly research the gym equipment you're interested in before making a purchase. Understand its features, specifications, benefits, drawbacks, compatibility, and safety considerations. Compare different products and brands to find the best fit for your specific requirements.
  • Warranty: Check the warranty offered for the gym equipment you plan to buy online. Look for products that come with comprehensive warranties covering parts, labor, and service. Review the warranty's terms and conditions, including the process for claiming it if needed.
  • Return Policy: Examine the return policy of the online retailer you're purchasing from. Look for retailers with flexible and customer-friendly return policies, allowing you to return or exchange the product within a reasonable timeframe for a refund or replacement. Familiarize yourself with the return process and any associated costs.
  • Durability: Assess the durability of the gym equipment you're considering purchasing online. Look for products made with sturdy materials and robust construction. Read reviews and feedback from customers who have used the equipment over an extended period to gauge its long-term durability.
  • Safety: Prioritize safety when buying gym equipment online. Look for products equipped with safety features such as emergency stop buttons, safety keys, handrails, cushioning, stabilizers, and anti-slip surfaces. Additionally, check if the equipment has received certifications or approvals from reputable organizations or agencies.
  • Price: Consider the price of the gym equipment you intend to buy online. Ensure it fits within your budget while offering good value for the features and quality. Look for deals, promotions, coupons, and free shipping offers. Additionally, compare prices from different retailers to find the best deal.

Buying gym equipment online requires careful consideration and research. Keep these key factors in mind to make informed decisions and ensure you find the right equipment for your fitness goals.

Insider Tips for Shopping Gym Equipment Online

female athlete using smart phone while relaxing on the floor at home

To help you make the best decision when buying gym equipment online in 2024, here are some insider tips that can save you time, money, and hassle:

  • Take Advantage of Deals and Sales: Keep an eye out for great deals and sales on gym equipment online, especially during holidays, seasons, or special events. Check the websites of online retailers, sign up for newsletters, or set up alerts to stay informed about discounts and promotions.
  • Understand Shipping and Delivery Policies: Familiarize yourself with the shipping and delivery policies of the online retailer. Look for retailers offering free or low-cost shipping, or consider a Prime membership if available. Check the estimated delivery time, tracking information, and any signature requirements. Determine if the retailer offers assembly or installation services or if you need to handle it yourself.
  • Read Customer Reviews: Before making a purchase, read customer reviews of the gym equipment you're interested in. Learn from the experiences, opinions, and ratings shared by other buyers who have used the same product. Consider both positive and negative reviews to get a well-rounded understanding.
  • Ask Questions: Don't hesitate to ask questions if you have any doubts or concerns about the gym equipment. Contact the online retailer's customer service through phone, email, chat, or social media. You can also engage with other customers by leaving comments or messages on their reviews to seek additional insights.


Buying gym equipment online in 2024 offers convenience, choice, competitive pricing, access to reviews, and flexible return options. By considering your fitness needs, researching products, checking warranties and return policies, assessing durability and safety, and comparing prices, you can make informed decisions.

Take advantage of insider tips such as seeking deals and sales, understanding shipping policies, reading customer reviews, and asking questions. These tips will help you navigate the online shopping experience with confidence and find the perfect gym equipment for your home fitness journey.

Remember, staying fit and healthy doesn't have to be complicated. With the right gym equipment, you can create your own home gym and achieve your fitness goals conveniently.

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I've purchased from Amazon before due to the convenience and competitive prices. However, you need to be wary of counterfeit products or low-quality brands


NordicTrack is definitely my top pick. Their equipment is reliable and durable🙂 worth every penny!!!!


Great article! It would be helpful if there was a section comparing the warranties offered by these companies. It's a crucial factor when investing in gym equipment.